Sunday, February 20, 2011

Seth Godin

I got hooked on Seth about a year ago. It started with Linchpin, and continued with Unleashing the Ideavirus, Tribes, The Dip. I couldn't get enough of Seth's down-to-earth, eye-level insight.

Seth has written over a dozen international best-selling books, and posts daily on his blog. He writes about business, marketing, leadership and life in general.

For me, Seth has been instrumental in shaping my post-family-business self, helping me visualize, and work towards, the future I want for myself and my family. Here's a post from a few days ago, that just nails it:

Make big plans
...that's the best way to make big things happen.
Write down your plans. Share them with trusted colleagues. Seek out team members and accomplices.
Shun the non-believers. They won't be easily convinced, but they can be ignored.

Is there any doubt that making big plans increases the chances that something great will happen?
Is there any doubt that we need your art and your contribution?
Why then, are you hesitating to make big plans?

If you haven't started on Seth yet, start with The Dip, a "mini" book that will help you get through—well—the dip you're in, then Linchpin that will teach you to be indispensable (and why it's so important nowadays).

...and Seth, if you happen to read this, THANK YOU!

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