Second thoughts

Having second thoughts is a natural part of the process. I had plenty them.

I remember sitting in the car one day thinking to myself: "Why do this? look at the pain this is causing everyone... And what about the uncertainty: What are you planning to do outside the business? Do you really want to start all over, possibly starting from a lower position? And what about the money issues? So much uncertainty, we should really just give up. Better the devil you know than the devil you don't, right?! Let's turn this ship around and head back."

But back to what? Is the "devil you know" really that better?

The answer is no. And the truth is that there is no devil "outside". It's all a trick your lizard brain is playing on you, working overtime to get you back to the known, to conform to the norm. It craves comfort, loathes change.

The trick is to look out for this. Spot it when it happens. Understand where it comes from and accept that it's part of the process, then let it go and continue with the original plan.